Honestly, I struggle with pricing my products.
And as an entrepreneur, am I even allowed to admit that out loud?
Even as I write this post, I’m mentally preparing myself for the potential backlash and statements like:
- “Well, you have a problematic relationship with money”
- “You are playing yourself by not charging more”
…and the list goes on.
But despite those statements, which will come in the form of comments and DMs, I want to have the courage to say…Yes, I struggle with pricing my products 🙋🏾
My Truth About Pricing
Since I’m being transparent, my struggle with pricing has more to do with my own financial health and my ability to buy high-ticket items.
You see, for me, an entrepreneur who also works a full-time job and has a family…my income not only contributes to my dreams but also to those of my family.
To be more vulnerable, my income contributes to paying rent, date night with hubby, clothes for my daughter, and self-care for me.
Oh, and let me not forget daycare! A $1,000/month blessing.
In my life, these things are all necessary, and for me, they take priority over investing 4 figures into my business.
But to the girl boss crowd, that sounds absolutely horrible, right?
Like I put myself last?
Maybe that’s what it sounds like but that couldn’t be farther from the truth.
You see because I do believe in myself, I take $100 from each paycheck and put it in a separate account.
This account helps me prioritize and invest in myself.
To be more specific, I basically separate “Tamara money” from “family money.”
The family expenses are taken care of and there’s savings plus spending money.
But in addition to all that, I set aside a little for me to do whatever my soul desires.
I actually got this idea from my husband who always sets aside $100 from every paycheck since we’ve been married.
And in the 3 years (actually, it will be 4 years in August), I’ve seen him use these funds to do a range of things, including bless others, spoil me and participate in boys’ trips.
Once I adopted this same practice because of his encouragement and that of two girlfriends, I’ve thoroughly enjoyed the freedom it brings.
But then I go back to pricing…
And as I peel back another layer, I realize that in my current situation, I personally have a $200 per month budget to work with.
Only $200 A Month For A Business Budget?
It might be pennies to some BUT it’s gold to me.
As I mentioned, that gives me the ability to invest in myself.
And one of the ways I like to do this is by investing in my business!
But despite investing in business resources like software, systems, and a Virtual Assistant, I still have moments where I’m disheartened by the premium pricing of the infopreneur industry.
Idk how to say this because I’m not mad at infopreneurs for it.
I mean, every industry has to have premium pricing – just look at fashion as an example 👀
But when I see pricing that I cannot afford, especially when it’s equivalent or more than my daughter’s daycare expense, I restart my battle with pricing.
I feel absolutely horrible for not being able to afford it and support some of my favorite entrepreneurs and creators.
And I feel a pit in my stomach when the thought of charging my clients these amounts are recommended as a norm.
Again, no hate here.
I just reflect on my reality, and that of so many others, where we are being great stewards of what we have and simply want access to the information that will help us create a life we love – a life that would be better for our family.
So Now That You Know My Truth…
Do you feel me?
Am I alone in this struggle with pricing as a consumer and a creator?
Some days, I feel like I’m the only one who feels this way.
I do have the courage to say that.
And even in writing this post, I’m still scared to admit this out loud.
But honestly, I wanted to step up and share because maybe…just maybe…you – the person reading this, feels the same way too.